DANATEQ provided the technology to enable Globe Telecom’s loyalty and Rewards program.

Loyalty Management is one of the applications on top of LINKTM cognitive streaming analytics. LINKTMuses a proprietary in-memory database technology to update and maintain the loyalty profile of customers. LINKTM’s order management system facilitates all redemption and other subscriber-initiated requests.

Today, Globe’s rewards program has partners with more than 3,000 stores nationwide in the Philippines.