BusinessNews AWS Partner Story: DANATEQ

June 24, 2019

(original: https://aws.amazon.com/partners/apn-journal/all/danateq/)

DANATEQ Helps Globe Telecom Save An Estimated $1M Over 3 Years.

The Challenge

A DANATEQ customer, Globe Telecom, approached the startup in 2016 about moving its LINK platform out of proprietary Oracle databases onto managed databases on the AWS Cloud to reduce Oracle licensing fees. LINK had been launched at Globe Telecom in 2013 as the telco’s main contact policy engine for subscribers, which is used to run targeted marketing campaigns. The platform processes an average of 120,000 transactions per second (TPS), with traffic increasing by 40 percent during peak campaign periods. This is a heavy, yet standard telco-grade, workload. As LINK is a real-time analytics platform, maintaining latency targets of 40 milliseconds was essential.

DANATEQ had been using AWS in its internal testing lab for software development, but began ramping up its usage of the cloud at the start of the Globe project, moving up the tiers to become an AWS Partner Network (APN) Standard Technology Partner. “The Globe initiative came at the right time,” explains CEO Cody Martinson, “as all of our active customers were also moving out of on-premises Oracle databases and into the cloud.”

 

Why Amazon Web Services

“Our clients at the exploration stage of cloud strategy often struggle with how they will comply with security standards. Once we tell them our partner is AWS, this brings a lot of credibility,” says Monica Raymundo, head of sales at DANATEQ. “It’s also easy for us to tap AWS experts during our sales cycle, and this is a big help.” DANATEQ had experimented with the Oracle Cloud but found it more complex and with less sales support than AWS. The LINK application now uses a PostgreSQL open-source database on Amazon Elastic Compute Cloud (Amazon EC2).

 

Benefits

The LINK migration will save Globe Telecom $1 million over the next three years and meets latency targets while future-proofing the platform. “With AWS, the incremental cost of system expansion has decreased significantly, and we provided Globe Telecom with a clear path for future growth,” Martinson says. “We’ve also been able to adopt an opex model, so cash flow can be diverted to sales and marketing, which is very helpful for a small business like ours.” Time to market has also greatly improved. “It requires just one day to set up our AWS instances, whereas we struggled for a week to do the same on Oracle,” Raymundo explains.

Compliance certifications are another key aspect of DANATEQ’s partnership with AWS. “As we step outside our core telco business, the certifications AWS brings such as ISO and HIPAA will be critical for securing new clients in healthcare and finance,” says Martinson.

DANATEQ no longer uses Oracle to build its applications and can better pursue its mission to offer products to clients of any size, thanks to the elastic scalability and pay-as-you-go model of the AWS Cloud.

 

About DANATEQ

DANATEQ is a Singapore-based independent software vendor providing Artificial Intelligence applications to clients of any size. It operates in the telecommunications, healthcare, and IOT industries, offering customized analytics solutions based on AI and machine learning.

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As the pioneer of the lean startup movement, APPLAUZ has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs put their money to work in the right way.

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