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May 3, 2019

Telenor Group and DANATEQ form partnership on Contextual Marketing and Campaign Management.Using DANATEQ’s LINKTM Cognitive Streaming Analytics, Telenor is not only able to profile their subscribers in real-time, but also identify individual contexts, where each subscriber can be engaged effectively. LINK’s real-time actions allow for on-the-spot up-sell/cross-sell, recommendations, and rewarding. Machine learning algorithms work on incremental data, without any dependency on a fixed data set, training models as campaigns are running. and continuously improving the campaign results. The implementation is now complete for two (2) business units and the roll-out to the rest continues.

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Applauz

As the pioneer of the lean startup movement, APPLAUZ has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs put their money to work in the right way.

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Applauz

As the pioneer of the lean startup movement, APPLAUZ has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs put their money to work in the right way.

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